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Thursday, June 7, 2012

HBA Announces New Member Benefit: The Excellence Club


We know that generating more leads for your business and converting those leads in sales and profits is something that is going through your mind everyday.

What if we could offer you a monthly program that would, in a proven and practical way, answer the following questions for you:

·         How you can stop competing on price and differentiate your services.

·         Focus on who is an ideal client and find more like them.

·         How to follow-up with your prospects in a professional and effective way to help you close more business.

·         Know where to invest your precious marketing dollars on things that works.

·         Have a proven plan for staying-in-touch with your previous clients for repeat and referral work.

·         Improve your sales skills, without coming across as being ‘salesy.’

·         Be proactive with generating referrals and setting up strategic partnerships.

·         Have a website that you are proud of and one that generates leads and interest.
And what if I told you we have partnered with a National Marketing Expert in our industry, Kyle Hunt with Remodel Your Marketing, and that all of this training is your newest Member Benefit and will not cost you a dime?
You spoke and we listened. We know that on top of all of the other benefits we offer you – proven and practical help with your Marketing & Sales efforts are near the top of your “Wish List” and that is exactly what you’ll be getting from us each and every month.

Here’s how this our new Member Benefit works:
Each month Kyle Hunt will deliver to you a 45-Minute Lesson on a specific marketing topic.
These calls are conducted via a Live Webinar (and also recorded in case you miss a call.)
What you can expect is Proven, Practical, Simple, Effective Marketing & Sales Training. Not just good ideas, but clear templates and resources to help you IMPLEMENT what you learn each month.
Some of the upcoming monthly topics include:

On June 21st from 2:00-2:45pm Eastern Time:
45-Minute Lesson: What You Must Do To Make A Great First Impression

So, the Phone Rings with a new prospect. What do you do? Your first conversation with a homeowner is important. I mean really important! You need to start setting an expectation of what doing business with you is going to be like. And start explaining how you are different than other remodelers/builders/contractors. 


On July 12th from 2:00-2:45pm Eastern Time:
45-Minute Lesson: Are You Neglecting This Critical Group When Marketing Your Remodeling Business?

What's the most critical group to market to? Your Previous Clients! I’m absolutely shocked and surprised by the number of businesses that do NOT maintain some type of client and prospect list. Unless someone buys from them, they never bother collecting and keeping critical contact information from the prospects that call and request quotes. THIS IS A HUGE, MONUMENTAL & EXPENSIVE MISTAKE. If you don’t have some type of list to keep and record the names of every client and prospect you come across, get one NOW!


On August 9th from 2:00-2:45pm Eastern Time:
45-Minute Lesson: Do You Look The Same, Talk The Same, & Act The Same?

If you look the same, talk the same and act the same as all of your competitors... As a homeowner – how will I choose between you and your competition? The answer? I will be left to choose on PRICE (Not a good place to compete!) This lesson is full of resources and tools to help you DIFFERENTIATE your remodeling business from your competition.

Every month, you’ll also have direct access to Kyle through The Excellence Hour Call

Every month we’ll have a more open and extended Phone call for all members. This is a 1-hour Question & Answer (Q&A) phone call where you can call in and ask your questions directly to Kyle or listen to what other members are asking. This is your opportunity to ask ANY marketing, sales or business related question you have. Great, value-packed call each month.

Kyle has spoken to dozens of HBA's throughout the country, the National Remodeling Show, blogs for Remodeling Magazine and has a large amount of proven, practical, and valuable information to share with you. He knows our industry and we think you’ll appreciate his down to earth style, and the tools, templates, and resources he will be offering you each and every month!

Upcoming Webinar Dates & How You To Call In For The Lessons:

Upcoming Schedule:

·         June 21, 2012 – 45 Minute Lesson: 2:00–2:45 PM Eastern Time

·         June 28, 2012 – Marketing & Sales Question & Answer (Q&A) Call: 2:00-3:00 PM Eastern Time

·         July 12, 2012 – 45 Minute Lesson: 2:00–2:45 PM Eastern Time

·         July 26, 2012 – Marketing & Sales Question & Answer (Q&A) Call: 2:00-3:00 PM Eastern Time

·         August 9, 2012 – 45 Minute Lesson: 2:00–2:45 PM Eastern Time

·         August 23, 2012 – Marketing & Sales Question & Answer (Q&A) Call: 2:00-3:00 PM Eastern Time


Call-in Information:

To attend the webinars, at the time listed above, dial in to this number to Attend the webinar Live:

·         Call This Number: 559-726-1300

·         Enter Participant Code:

·         You can also access the slides and/or screen share portion of the webinars at this page: http://www.theexcellenceclub.com/slides



Please Note: All of the calls will be recorded in case you aren’t able to make it Live and soon we’ll provide you with a Username and Password where you will be able to login to listen to recordings of our lessons and access tools/templates/resources, and more.

We hope you’ll take advantage of this new monthly Member Benefit! Reach out if you have any questions and we look forward to our first lesson on June 21st from 2:00-2:45 Eastern Time.

Apartment and Condominium Market Shows Ongoing Improvement in First Quarter


Apartment and Condominium Market Shows Ongoing Improvement in First Quarter
WASHINGTON, June 7 - The Multifamily Production Index (MPI), a leading indicator for the multifamily market released by the National Association of Home Builders (NAHB) today, recorded its highest reading since the third quarter of 2005 with an index level of 51.

The MPI, which measures builder and developer sentiment about current conditions in the multifamily market on a scale of 0 to 100, rose from 49 in the fourth quarter to 51 in the first quarter. This is the seventh consecutive quarter that the index has increased.

The MPI provides a composite measure of three key elements of the multifamily housing market: construction of low-rent units, market-rate rental units and "for-sale" units, or condominiums. The index and all of its components are scaled so that any number over 50 indicates that more respondents report conditions are improving than report conditions are getting worse. In the first quarter of 2012, the MPI component tracking builder and developer perceptions of market-rate rental properties recorded an all-time high of 69, while low-rent units dipped slightly to 53. For-sale units increased to 37, which is the highest reading for this component since the fourth quarter of 2005.

"In spite of continuing difficulties in the capital markets, it appears that new construction is underway," said W. Dean Henry, president of Legacy Partners Residential in Foster City, Calif., and chairman of NAHB's Multifamily Leadership Board. "This is certain to help satisfy some of the pent up demand that has occurred over the past several years."

The Multifamily Vacancy Index (MVI), which measures the multifamily housing industry's perception of vacancies, dropped to a level of 31, the lowest recording since the inception of the index in 2003. With the MVI, lower numbers indicate fewer vacancies. The MVI has decreased considerably in the last three years, after peaking at 70 in the second quarter of 2009.

"Multifamily construction continues to be a bright spot in the overall housing market," said NAHB Chief Economist David Crowe. "However, as indicated by the MVI, demand for apartments is now quite high, and production is still very low in a historic context and in the context of what we project is necessary to meet long-term demand."

Historically, the MPI and MVI have performed well as leading indicators of U.S. Census figures for multifamily starts and vacancy rates, providing information on likely movement in the Census figures one to three quarters in advance.

For data tables on the MPI and MVI, visit
www.nahb.org/mms.

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ABOUT NAHB: The National Association of Home Builders is a Washington-based trade association representing more than 140,000 members involved in home building, remodeling, multifamily construction, property management, subcontracting, design, housing finance, building product manufacturing and other aspects of residential and light commercial construction. NAHB is affiliated with 800 state and local home builders associations around the country. NAHB's builder members will construct about 80 percent of the new housing units projected for this year.

Follow us on Twitter at
www.Twitter.com/NAHBMedia.

Wednesday, June 6, 2012

MEDIA ADVISORY: HUD Secretary Shaun Donovan to Address NAHB Members

MEDIA ADVISORY: HUD Secretary Shaun Donovan to Address NAHB Members

WASHINGTON, June 6---U.S. Department of Housing and Urban Development (HUD) Secretary Shaun Donovan will deliver a special address to the NAHB membership during its upcoming Spring Board of Directors meeting in Washington, D.C., tomorrow at 3:30 p.m.

WHO: U.S. Department of Housing and Urban Development Secretary Shaun Donovan

WHEN: Thursday, June 7, 2012

3:30 p.m. ET

WHERE: Marriott Wardman Park Hotel, Salon 1, Lobby Level

2600 Woodley Road NW, Washington, D.C. 20008

WHAT: U.S. Department of Housing and Urban Development (HUD) Secretary Shaun Donovan will deliver a special address to the NAHB membership during its upcoming Spring Board of Directors meeting tomorrow. The Secretary will discuss how the Administration and NAHB can work together to build on recent momentum in the housing market by helping more responsible families refinance at today's historic low interest rates and taking other steps that help homeowners and create jobs.

TO ATTEND: This event is open to members of the press. To attend, please RSVP to Liz Thompson at ethompson@nahb.org.