Kyle Hunt’s “Exceptional Marketing Strategies” - 9/28

Tired of quick fix marketing strategies that never seem to make a lasting impact? Try Kyle Hunt’s Seminar!

Kyle Hunt will be in Traverse City at the end of September to present a marketing seminar specially tailored for residential contractors. As many know, Kyle has been conducting webinars each month for members of our association as well as others in the state on a variety of marketing and sales topics.  You can access the recordings at http://www.theexcellenceclub.com/access.

There are hundreds of things you can and maybe should be doing to enhance your  company’s marketing.

If you’d like to learn some new strategies that will provide a lasting impact,  join us Friday, September 28th at the HBA office. The Exceptional Marketing Strategies seminar  will deliver a treasure trove of templates and tools to make implementation of your new marketing plan easier. 

The cost is $40 for HBA members and $50 for non-members.  An early bird discount will be provided for those who register by Sept. 14th.  To register, click here.

 

Survey Takes Snapshot of HBAs Weathering the Housing Downturn

The housing downturn has had a severe impact on funding for home builders associations around the country, with almost half of the locals surveyed reporting no net profit in fiscal 2010 and all of the state associations outside of the Western region registering deficits in 2009.

The findings come from two NAHB surveys conducted in recent years — the 2011 Local Association Survey and the Analysis of State Association 2009 Tax Records — which provide a snapshot of the business operations of 272 home builders associations.

Designed to obtain a better understanding of the financial characteristics, governance structure and operating practices of local associations, this year’s survey was send to 587 HBAs and was completed by 226 of them, for a response rate of 39%.

With the survey results, HBAs are able to compare their operations with those of other locals of similar size.

Among the findings of the local association survey:

• Local associations average two full-time employees and one part-time employee on their payrolls. This year, 29% of HBAs reported having no staff, up from 23% in 2009. 
• A growing number of associations (58% of those responding) have 250 members or less. 
• Locals reported an average of 20 board members and seven committees. 
• The associations received average dues income of $195 from builders, $182 from associates and $69 from affiliates. 
• Associations reported a dramatic increase over the past two years in their use of social media, with 70% communicating via Facebook, Twitter, LinkedIn and other platforms, compared to just 26% in 2009.

For more information, email Greg Zick at NAHB, or call him at 800-368-5242 x8493.